Content Strategist – Full Time- Jobs Vacancy in Colombo

Job description – Content Strategist

Lead the Strategic Narrative at Mint Media

At Mint, we believe content is the engine of growth, engineered through a meticulous blend of structure and storytelling. We are a team that values data-driven creativity and performance-oriented design, moving far beyond basic social media posting. We are looking for a visionary Content Strategist in Colombo who can transform raw insights into high-impact digital narratives. If you are a strategist who thrives on building frameworks, analyzing digital funnels, and delivering measurable impact for top-tier brands, Mint Media offers the creative freedom and collaborative environment you need to excel.

You’ll be doing:

Content Strategy & Planning

• Develop data-driven content strategies aligned with client objectives

• Build monthly/quarterly content roadmaps across platforms

• Translate business goals into content pillars and execution plans

• Identify audience segments, intent stages and messaging angles

Creative Direction & Execution

• Create content briefs for designers, videographers and copywriters

• Guide tone, messaging and storytelling frameworks

• Oversee copywriting for social, web, campaigns and ads

• Ensure platform-native, performance-oriented content

Insights & Optimization

• Analyze performance metrics and extract actionable insights

• Conduct competitor and trend research

• Optimize content based on engagement, retention and conversion data

• Test hooks, formats and messaging angles for continuous improvement

Brand & Quality Control

• Maintain brand voice consistency across channels

• Refine messaging based on client feedback

• Ensure every piece of content supports broader brand positioning

Project Management & Growth

• Manage multiple client accounts efficiently

• Align with paid media, creative and account teams

• Stay updated on platform shifts, AI tools and emerging trends

• Contribute proactive strategic ideas that elevate client results

We’re Looking For:

• Proven experience in content strategy or digital marketing

• Strong understanding of social media ecosystems and digital funnels

• Ability to translate data into creative direction

• Excellent copywriting and communication skills

• Experience working with performance marketing teams

• Strong presentation skills for client discussions

• Agency experience is a plus

Master Digital Roadmaps and Creative Governance

In this pivotal role, you will act as the bridge between client business goals and creative execution, owning the entire content lifecycle. Your daily mission involves developing sophisticated content roadmaps, defining audience intent stages, and translating complex data into clear creative briefs for our production teams. By maintaining rigorous brand voice consistency and continuously optimizing messaging based on engagement and retention metrics, you will ensure that every piece of content functions as a strategic asset. You will work cross-functionally with paid media and creative teams to deliver high-impact campaigns that drive real-world results and set new industry benchmarks.

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