Job Title: Sales Manager – Negombo
Location: Negombo, Sri Lanka
Employment Type: Full-Time
Department: Sales and Business Development
Reports To: General Manager / Regional Sales Director
Position Summary
We are hiring an experienced Sales Manager to lead and oversee the sales operations in our Negombo region. This role involves managing a team, setting realistic sales targets, developing territory-specific strategies, and ensuring that day-to-day sales activities are executed effectively and ethically. The ideal candidate will be someone who understands the local market, knows how to build and maintain relationships, and has a steady track record of managing a team toward measurable results.
This position is suited for someone who is not looking for shortcuts or motivational catchphrases but understands the hard work and consistency required in running a sales operation.
Core Responsibilities
1. Team Management
- Supervise a team of sales representatives, including recruitment, onboarding, training, and ongoing performance management.
- Set individual sales targets based on territory performance and team capability.
- Monitor progress daily and weekly, and provide practical feedback to help team members meet their goals.
- Ensure adherence to company policies, pricing guidelines, and reporting protocols.
2. Sales Operations
- Oversee and coordinate all sales activities within the assigned region.
- Ensure that product/service knowledge across the team is current and accurate.
- Track and manage sales pipeline activities using the designated system or CRM.
- Regularly review and audit sales reports, client interactions, and deal closures to maintain transparency and accountability.
3. Market Development
- Identify and pursue new sales opportunities in both existing and untapped markets.
- Collect field-level data on customer preferences, competitor activity, and market trends.
- Recommend adjustments to sales strategies or pricing models based on accurate local insights.
- Maintain a detailed understanding of the Negombo commercial environment, including seasonal changes, demographic trends, and infrastructure developments.
4. Client Relationship Management
- Build and maintain long-term relationships with key clients, distributors, and partners.
- Resolve customer complaints promptly and appropriately, escalating when necessary.
- Negotiate contracts and agreements, ensuring that all terms are clearly documented and adhered to.
- Visit top accounts regularly to maintain service quality and business continuity.
5. Reporting and Analysis
- Submit weekly, monthly, and quarterly reports summarizing team performance, revenue, challenges, and upcoming opportunities.
- Review sales forecasts versus actual performance and explain any significant variances.
- Provide grounded recommendations for resource allocation, staffing, and promotional efforts.
6. Compliance and Ethics
- Ensure all team activities are aligned with legal, ethical, and company-specific guidelines.
- Maintain proper documentation of all transactions and customer communications.
- Address any internal misconduct or sales manipulation swiftly and according to procedure.
Required Qualifications
Education:
- A bachelor’s degree in Business, Marketing, Management, or a related field.
- A diploma in sales or marketing is acceptable if combined with substantial experience.
Experience:
- Minimum 5 years of experience in sales, with at least 2 years in a supervisory or managerial role.
- Familiarity with the Western Province, particularly Negombo and surrounding areas, is an advantage.
Technical Skills:
- Basic proficiency in Microsoft Excel, Word, and email communication.
- Experience with CRM tools (e.g., Zoho, Salesforce) is preferred.
- Valid driving license and willingness to travel within the region as needed.
Key Competencies
- Leadership Without Drama: Ability to direct a team calmly and efficiently without resorting to motivational clichés.
- Clear Communicator: Able to give and receive information without ambiguity.
- Consistency: Reliable in planning, execution, and follow-through.
- Problem Solving: Addresses operational or personnel issues with a level-headed approach.
- Negotiation and Fairness: Can close deals while maintaining mutual respect with clients.
- Discipline in Documentation: Keeps clear records of contracts, client meetings, and team performance.
Working Conditions
- Base Location: Negombo, with regular field visits across the Western Province.
- Working Hours: Monday to Friday, 8:30 AM to 5:30 PM. Some weekend work may be required depending on sales campaigns.
- Travel: Up to 60% local travel, including rural and semi-urban areas.
Remuneration and Benefits
- Competitive monthly salary based on experience and qualifications.
- Quarterly performance bonuses based on team and individual results.
- EPF/ETF as per Sri Lankan labor regulations.
- Fuel and mobile allowances.
- Medical insurance for employee and immediate family after confirmation.
Performance Expectations
Within the first 3 months, the Sales Manager is expected to:
- Conduct a full assessment of the assigned territory and submit a report on strengths, weaknesses, and immediate goals.
- Meet with all key accounts and evaluate client satisfaction.
- Train the team on any observed skill gaps or knowledge issues.
- Review current sales materials and recommend updates if necessary.
By the 6-month mark, we expect:
- Sales performance to stabilize with a predictable pipeline.
- At least 70% of the team consistently meeting individual monthly targets.
- Improved client retention and decreased unresolved complaints.
Who This Role Is For
This job is suited for someone who understands that successful sales management is based on consistent follow-up, discipline, and understanding your team’s capabilities — not just motivational talk or flashy presentations. You should be someone who values data, communicates clearly, and holds yourself and your team accountable. You do not need to be charismatic — you need to be dependable.
If you are looking for a role where your ability to organize, manage, and deliver results matters more than how loudly you speak in meetings, this is likely a good fit.
Application Process
To apply, please submit the following:
- A current CV detailing your relevant work history and qualifications.
- A short cover letter outlining why you are suited for this role and your understanding of the Negombo market.
- Contact information for two professional references.
Applications will be reviewed on a rolling basis. Only shortlisted candidates will be contacted for interviews.
Equal Opportunity
We are committed to a fair recruitment process. All applicants will be considered regardless of gender, ethnicity, religion, or age. What matters to us is your ability to do the job and your willingness to contribute to a structured, ethical, and practical sales environment.