Performance Marketing Specialist

Performance Marketing Specialist

Azbow · Colombo

About Azbow

Azbow is an industry leader in digital marketing and software development with over 17 years of experience. Our vibrant team specializes in Software Development, E-Commerce, and Digital Marketing. We are looking for a Performance Marketing Specialist who understands how to transform advertising into tangible revenue. This role is dedicated to driving measurable growth for our e-commerce brands through data-driven advertising and high-impact performance strategies.

The Role

You will manage and optimize paid campaigns across multiple platforms while constantly testing, analyzing, and scaling results. The ideal candidate possesses a deep understanding of the full digital marketing funnel and knows exactly how to convert traffic into sales.

Key Responsibilities

• Campaign Execution: Plan and execute paid advertising across Meta, TikTok, Google, YouTube, and LinkedIn.

• Optimization & Scaling: Manage day-to-day performance, including budget allocation, bid optimization, and scaling winning campaigns.

• Strategy Development: Create performance marketing roadmaps focused on increasing e-commerce sales and Return on Ad Spend (ROAS).

• Data Analysis: Analyze campaign data to identify actionable insights, market trends, and new growth opportunities.

• Funnel Management: Execute advanced audience targeting, retargeting, and conversion funnel optimization strategies.

• Creative Collaboration: Work closely with creative and content teams to develop high-converting ad assets.

• Testing & Reporting: Run continuous A/B tests across ads and landing pages; track and report on key metrics such as CPA, CTR, and conversion rates.

• Market Intelligence: Monitor industry trends, platform updates, and competitor strategies to maintain a competitive edge.

Requirements

• Experience: Minimum of 2 years in digital marketing with a heavy focus on paid advertising and performance marketing.

• Platform Expertise: Proven experience managing Meta Ads, Google Ads, TikTok Ads, YouTube Ads, and LinkedIn Ads.

• E-commerce Knowledge: Strong understanding of e-commerce marketing, conversion-focused campaigns, and scaling budgets for online stores.

• Technical Proficiency: Solid understanding of tracking tools, pixels, Conversion APIs (CAPI), and analytics platforms.

• SEO & Organic: Knowledge of SEO, including keyword research and on-page optimization to improve organic visibility.

• Education: Bachelor’s degree in Marketing, Digital Marketing, or Business Administration is preferred.

• Certifications: Professional certifications in Google Ads, Meta Blueprint, or SEO are considered a strong advantage.

What We Are Looking For

• Analytical Mindset: Someone who thinks in terms of numbers, performance, and measurable results.

• Revenue Driven: A marketer who understands the direct link between advertising spend and real-world sales.

• Agility: A proactive learner who is constantly testing and improving campaigns to stay ahead of the curve.

How to Apply

If you are passionate about performance marketing and excited about turning data into growth, we would love to hear from you! Apply now to join our team in Colombo.

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