Job description – Manager – Marketing

Join the Legacy of Progress at Cargills Ceylon

Cargills stands as a cornerstone of the Sri Lankan economy, boasting a rich 180-year heritage of ethical business and community empowerment. As a diversified leader in Retail, FMCG, and Agribusiness, we are dedicated to bridging the gap between local producers and global standards. We are looking for a visionary Marketing Manager to take the helm of our flagship dairy brands. This is more than a corporate role; it is an opportunity to join a mission-driven organization that leverages innovation and technology to uplift the lives of millions while driving national development.

Job Role:

Lead the overall marketing strategy for our dairy brands, ensuring alignment with business objectives.
Develop and execute impactful campaigns that enhance brand visibility, consumer engagement and market share.
Drive innovation in product positioning, communications, and promotional initiatives to stay ahead in a competitive FMCG landscape.
Oversee brand management, ensuring consistency and excellence across all marketing platforms and touchpoints.
Leverage consumer research, market data, and category insights to anticipate trends, understand consumer behavior, and identify growth opportunities.
Translate consumer and market insights into actionable strategies that deliver sustainable growth.
Partner with cross-functional teams—including production, sales, supply chain and NPD—to bring integrated solutions to market.
Spearhead integrated marketing initiatives across digital, social media, and offline channels to deliver impactful brand-building experiences.
Manage external partnerships with advertising agencies, media houses, research firms, and distributors to maximize brand reach and effectiveness.
Track performance metrics, analyze ROI, and present insights to continuously refine marketing initiatives.
Leverage data analytics and marketing technology to enhance campaign effectiveness and decision-making.
Lead, mentor and inspire a high-performing marketing team.
Carry out any other projects or responsibilities assigned by Management.

Candidate Requirements:

Anyone passionate about Sri Lanka; you’re committed to making a positive impact for our Country and people.
Master’s or Bachelor’s Degree in Marketing, professional qualification such as CIM is an added advantage.
Minimum of 7 years’ progressive marketing experience in FMCG. (Dairy sector is a plus )
Proven ability to lead brand-building initiatives with creativity, innovation, and strategic vision.
Strong analytical skills with the ability to translate consumer research, category insights, and market data into actionable strategies.
Hands-on experience using marketing analytics tools and digital marketing technologies to drive data-led decisions.
Proven track record in managing and collaborating with advertising agencies, research firms, media partners, and other external stakeholders.
Excellent leadership, communication, and stakeholder management skills, with the ability to collaborate across functional teams.
Embodies the Values of Cargills: Customer Centric, Accountable, Respect, Green, Innovative, Love, Lead & Serve the Nation.

Lead Strategic Growth and Brand Innovation

In this pivotal leadership position, you will be the primary architect of growth for our renowned dairy portfolio. You will take full ownership of the brand lifecycle, from translating complex consumer insights into actionable multi-channel campaigns to collaborating with NPD and production teams to launch market-leading products. By managing high-level external partnerships and leveraging advanced marketing analytics, you will ensure our brands remain the preferred choice for Sri Lankan households. Your leadership will not only drive market share but also mentor a high-performing team to embody our core values of serving the nation with excellence.

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