Digital Media Strategist

Job description – Digital Media Strategist

Job Posting:

We are seeking a highly analytical and experienced professional to lead our social media initiatives.
Key Responsibilities:
• Strategic Planning: Develop and execute comprehensive social media strategies aligned with organizational objectives, utilizing data-driven insights to identify trends and opportunities for content optimization.
• Analytics and Performance Reporting: Implement robust analytics tools to measure and analyze social media performance, generating regular reports on key metrics and providing actionable insights for continuous improvement.
• Campaign Optimization: Use analytics to assess the effectiveness of social media campaigns, optimizing content, posting schedules, and ad spend based on performance data.
• Competitor Analysis: Conduct regular competitor analysis to benchmark our social media performance, staying informed about industry trends and incorporating best practices.
• Cross-Functional Collaboration: Collaborate with other departments, including marketing and sales, to align social media efforts with overall business objectives, providing data-driven recommendations for cross-channel integration.
Qualifications:
• Bachelor’s degree in marketing, communications, or a related field.
• 5 years of experience in social media management with a focus on analytics.
• Proficient in social media analytics tools and platforms.
Required Skills:
• Strong analytical and data interpretation skills.
• In-depth knowledge of social media platforms and their analytics features.
• Creative thinking with the ability to translate data into actionable strategies.
• Excellent communication and presentation skills.

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