Executive – Performance Marketing

Website Cargills Ceylon · Colombo

Executive – Performance Marketing

Cargills Ceylon · Colombo

About Us

At Cargills, we are more than a company; we are a cornerstone of Sri Lanka’s vibrant economy. With a heritage spanning over 180 years, we have evolved into a leading force across Retail, FMCG, Restaurants, Financial Services, and more. Built on a foundation of strong values and ethics, our operations touch the lives of millions of consumers and farmers daily. We are committed to leveraging technology for operational excellence while fostering sustainable markets and uplifting the communities we serve.

Job Role

As an Executive in Performance Marketing, you will drive growth by managing data-driven advertising strategies across multiple digital touchpoints.

  • Campaign Execution: Plan and implement performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), and other key platforms.

  • Budget Optimization: Manage and optimize campaign spends to maximize ROI and consistently meet performance KPIs.

  • Performance Monitoring: Utilize Google Analytics, Meta Ads Manager, and internal dashboards to track results and provide actionable insights.

  • A/B Testing: Conduct experiments on ad creatives, targeting parameters, and landing pages to improve conversion rates.

  • Audience Segmentation: Build and refine high-performing audience segments for enhanced personalization.

  • Collaboration: Work closely with the Creative, E-commerce, and Product teams to align marketing efforts with broader business goals.

  • Market Intelligence: Stay updated on industry trends, competitor strategies, and emerging digital platforms.

Candidate Requirements

  • Local Commitment: Passionate about Sri Lanka and committed to making a positive impact on our nation and its people.

  • Education: Bachelor’s degree in Marketing, Business, or a related field.

  • Experience: 2+ years of hands-on experience in performance marketing, preferably within the E-commerce, Retail, or FMCG sectors.

  • Technical Proficiency: Expert knowledge of Google Ads, Meta Ads Manager, and Google Analytics.

  • Analytical Mindset: Strong data-driven decision-making skills and project management abilities.

  • Communication: Excellent interpersonal skills with the ability to coordinate across diverse teams.

  • Added Advantages: Knowledge of SEO and organic growth strategies; Certifications in Google Ads or Meta Blueprint.

  • Cultural Fit: Embody our core values: Customer Centric, Accountable, Respect, Green, Innovative, Love, Lead, and Serve the Nation.

  • Location: Based in or able to work from our Colombo office.

More Information

Location: Colombo, Sri Lanka

Company: Cargills Ceylon PLC

More Vacancies

To apply for this job please visit lk.linkedin.com.