Product Manager – Affordability

GNEXT Sri Lanka

Job description – Product Manager – Affordability (Financing and Consumer Offers)

Drive Financial Innovation at GNEXT Sri Lanka

Are you a strategic thinker with a talent for making high-end technology accessible to everyone? GNEXT Sri Lanka is looking for a Product Manager – Affordability to lead the charge in transforming how consumers purchase devices in the local market. In this pivotal role, you will bridge the gap between premium products and consumer purchasing power by architecting innovative financial solutions. If you have the commercial acumen to navigate the intersection of fintech, banking, and retail, we offer a high-impact platform where your strategies will directly influence market penetration and sales growth across Sri Lanka.

Key Responsibilities

Product Strategy & Development

  • Define and own the affordability product roadmap aligned with business and sales objectives

  • Design consumer financing products such as:

  • Credit card installment plans

  • Leasing and hire-purchase options

  • BNPL and short-term financing schemes

  • Telco-led device financing programs

  • Trade-In and Trade-Up Programs

  • Adapt global or regional affordability models to suit Sri Lankan consumer behavior and market realities

Partner Management

  • Build and manage strong relationships with:

  • Local banks and finance companies

  • Leasing providers and NBFCs

  • Telcos and retail partners

  • Trade-In Partners

  • Negotiate commercial terms, margins, subsidies, and promotional structures

  • Coordinate onboarding, agreements, and operational readiness with partners

  • Track Partner Performance

Go-to-Market & Execution

  • Work with Sales and Marketing teams to launch affordability offers across retail, online, and partner channels

  • Support campaigns, promotions, and seasonal offers (e.g., Avurudu, festive periods)

  • Ensure clear communication of offers to frontline sales teams and partners

  • Check store execution

  • Solve daily operational issues

Data, Performance & Reporting

  • Track KPIs such as:

  • Offer uptake and conversion rates

  • Sales contribution from affordability programs

  • Partner performance and ROI

  • Trade-In usage

  • Analyze consumer behavior, affordability trends, and market insights

  • Prepare regular performance reports and recommendations for management

Compliance & Risk Management

  • Ensure all products comply with:

  • Central Bank of Sri Lanka (CBSL) regulations

  • Consumer protection and finance-related guidelines

  • Work with Legal, Finance, and Risk teams to mitigate credit, operational, and reputational risks

Stakeholder Collaboration

  • Collaborate closely with:

  • Sales, Marketing, Finance, Legal, Operations, and Technology teams

  • Act as the central point of contact for affordability-related initiatives

Required Qualifications & Experience

  • 3–5 years of experience in telecom, mobile distribution, banking, fintech, or retail.

  • Strong proficiency in Excel and/or Google Sheets.

  • Strong exposure to:

  • Consumer financing, banking, leasing, or fintech

  • Retail, FMCG, electronics, or telecom industries (preferred)

  • Experience working with Sri Lankan banks, finance companies, or telcos is highly desirable

Key Skills & Competencies

Technical & Functional Skills

  • Strong understanding of consumer financing models and affordability mechanisms

  • Commercial acumen and negotiation skills

  • Data-driven decision-making and analytical skills

  • Knowledge of Sri Lankan financial and regulatory landscape

Behavioral Competencies

  • Strategic thinker with strong execution capability

  • Excellent stakeholder management and communication skills

  • Proactive, results-oriented, and ownership-driven

  • Ability to work cross-functionally in a fast-paced environment

  • Highly organized, reliable, and able to work at a fast pace.

  • Strong sense of ownership with excellent follow-through.

  • Comfortable working closely with external partners and retail store teams.

  • Professional, honest, and detail oriented.

Success Metrics (KPIs)

  • Growth in sales driven through affordability programs

  • Adoption rate of financing offers

  • Higher Trade-In usage

  • Partner performance and satisfaction

  • Timely and compliant launch of new affordability products

Master the Architecture of Consumer Financing

As our Affordability Specialist, you will take full ownership of the lifecycle for device Trade-In, Trade-Up, and BNPL programs. You will spend your days negotiating complex commercial terms with banks and telcos, ensuring our go-to-market execution is flawless at the store level. This role demands a balance of data-driven performance tracking and rigorous compliance management under CBSL guidelines. Join GNEXT to collaborate with diverse teams and external partners, delivering value-driven financial products that ensure our technology reaches every corner of the Sri Lankan market.

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