Marketing Manager (Freelance x Part-Time)

Marketing Manager (Freelance x Part-Time)

Company: TRACEPOINT
Location: Abu Dhabi, United Arab Emirates
Job Type: Freelance / Part-Time

About Us

TRACEPOINT is a dynamic brand management and consulting company working closely with Trace Hospitality and its subsidiaries to bring innovation and excellence to the hospitality industry. Our mission is to develop impactful strategies that strengthen brand visibility, engage customers, and drive growth across multiple platforms. From creative campaigns to operational alignment, we aim to deliver consistent, high-quality marketing that reflects our clients’ values and business goals. Learn more at Trace Hospitality and Dots Café.

Job Overview

We are looking for an experienced Marketing Manager (Freelance x Part-Time) to lead strategic marketing initiatives across Trace Hospitality and its partner brands. This role involves overseeing campaigns, guiding social media and creative teams, managing budgets, and ensuring alignment with business objectives. The successful candidate will bring a balance of strategic thinking, creativity, and leadership to strengthen brand presence and deliver measurable results.

Key Duties

• Develop and implement comprehensive marketing strategies to support brand growth.

• Oversee social media content, campaign calendars, and promotional activities.

• Collaborate with the Creative Director and Social Media Manager to maintain brand consistency.

• Monitor campaign performance, track KPIs, and refine strategies to maximize ROI.

• Conduct competitor and market analysis to inform decision-making.

• Manage marketing budgets, expenditures, and reporting for cost efficiency.

• Work cross-functionally with HR, Finance, and Operations to align initiatives.

• Support recruitment and staff training related to brand and marketing standards.

• Lead and mentor the marketing team, encouraging collaboration and accountability.

• Ensure compliance with advertising, data privacy, and industry regulations.

Requirements

• Proven experience in marketing management, ideally within hospitality or related industries.

• Strong leadership skills with the ability to manage cross-functional teams.

• Proficiency in brand strategy, campaign development, and budget management.

• Solid understanding of digital marketing, social media, and creative direction.

• Excellent communication and interpersonal skills.

• Ability to work independently in a freelance/part-time capacity.

• Up-to-date knowledge of market trends and competitor activities.

Pay & Benefits

• Flexible freelance/part-time arrangement.

• Competitive pay aligned with experience and scope of work.

• Opportunity to work with a growing hospitality brand and innovative team.

• Exposure to high-level strategy and creative projects.

About TRACEPOINT

At TRACEPOINT, we believe in combining creativity with strategic vision to help brands grow sustainably. By collaborating with Trace Hospitality and its subsidiaries, we ensure every campaign, initiative, and communication resonates with both customers and employees. Our team thrives on innovation, professionalism, and delivering measurable value to our clients.

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